Kendrick Lamar quietly announced his new album on Monday by quote-tweeting the words “oklama.com” on a tweet from February that claimed he’s officially retired.
That’s one way to drop a new album. Lamar’s “Mr. Morale & the Big Steppers will be released on May 13.
“I brought kendrick lamar out of retirement,” wrote @raptalksk on Twitter, whose initial tweet was used for Lamar’s announcement.
On Instagram, comments like “KING HAS SPOKEN,” and “BABE WAKE UP KENDRICK DROPPING SOON!!!” flooded his post about the album, with musicians like Kevin Abstract and Denzel Curry celebrating Lamar’s return to music on Twitter.
Earlier this year, Lamar took the stage with Dr. Dre, Eminem, Snoop Dogg and Mary J. Blige to perform at the Superbowl halftime show with a set made to look like the houses of Compton and South L.A.
But that appearance didn’t seem to be enough for Lamar’s fans, with thousands tweeting about their excitement for his new album.
In 2018, Lamar won a Pulitzer for his album DAMN., with the group’s board calling the album a “virtuosic song collection” and saying it captures “the modern African American life.”
The closest precedent to Lamar’s win came in 2008 when Bob Dylan received an honorary Pulitzer.